Experiential marketing is about connecting with people. It has been called many things in the marketing world – event marketing, engagement marketing, live marketing, or special events but it just means it’s a marketing strategy that directly engages consumers and invites them to participate in the evolution of a brand or a brand experience.
Consumer engagement is when a brand and a consumer connect. Experiential marketing is the live, one-on-one interaction that allows consumers to create connections with brands.
At North Beach we help to reframe the brand-consumer relationship, through engagement marketing. This strategy means interacting in ways that provide value to your audience, with the goal of forming genuine relationships based on mutual respect and trust. Before an audience hits the buy button, they need to trust you/the brand and what you promise. Engagement, conversations, and interactions can be a most valuable tool when it comes to building trust and loyalty. People like to connect to people – not products.
A successful engagement strategy created by North Beach will lead your audience to one of these four actions:
- Respond to your campaign
- Purchase your product
- Remain your customer
- Recommend your brand/business
The ideas don’t need to be expensive or complicated and every business can execute some. During the global pandemic, we can help you figure out how your business can cater your products or offerings to embrace at-home experiences or bring your product or service to your customers’ doorsteps.
