Everyone’s got a favourite podcast these days. We love listening and the numbers prove it – there are nearly 10,000 new podcasts being produced per week. It’s a media revolution and we want you and your brand to join in! Whether you simply want to advertise in a podcast that’s hyper targeted toward your dream client, or if you’re ready for your own limited series or annual corporate podcast, we can help.
WHY WE LOVE PODCASTS
There’s Nothing like a Good Story
Every person and every brand has a story to tell. People and brands who do it well build trust and stronger relationships with their audiences. We want to help you tell a story that inspires, educates or entertains your audience in a way that they can connect with and won’t forget.
Some brands need a little explaining for their audience to truly understand what makes them special. If you have a brand like that, podcasts are an excellent option to consider. Whether it’s education of a value add service you provide, or simply a host integrating an advertorial organically into the podcast, we can help you be better understood and therefore, more loved.
Podcasts reach a diverse audience. If you want to expand your outreach to a wider or harder to reach audience, we can help point you in the right direction.
Listeners are Fans
Listeners develop relationships with their podcast personalities over the course of dozens of hours of listening. This builds credibility between listeners and hosts. Hosts are trusted brand ambassadors and can be very convincing influencers.
Higher Conversion Rates
Fun fact: podcast ad leads have a conversion rate that’s seven times higher than leads from regular website traffic. Because most of us are “tuned in” to podcasts, we are listening actively and absorbing content more actively than most other media.
A Dream Audience
Podcasts are a great way to drill down to your best listener or client. We help our clients get really clear on goals for their podcast or podcast ads to ensure they’re reaching the right audience every time.