What is our approach to media buying? Simply put: buying the right ads, in the right space, at the right time. Easy right? But where do you begin? Traditional or digital? Does traditional still work? What makes sense for my brand? Let’s face it, it’s not as simple as it sounds! Don’t worry, we’re here to help and we’d love to show you the ropes. At North Beach, we have a dedicated team of traditional and digital marketing specialists. We work together on a cohesive strategy that is completely centred around your audience, your goals and your budget. And, we’ll answer your questions and teach you as we go. It all begins with a really good understanding of what you want to get out of your media buying and the goals you are looking to achieve.
But just any media buyer won’t do…
Most media buyers focus on the traditional key metrics of a media buy: cost per point, frequency and gross rating points (we can further explain these details another time). But we’re not most media buyers. At North Beach, we look at metrics too; they’re definitely a big part of our strategic media buying approach. But they’re not the full story. We take things further and find the best rates possible, period. We’re relentless about finding opportunities to leverage our media spends so we can always find the best value for our clients. We believe this is truly the way to plan a strategic media campaign.
Believe us – there is no media out there that we haven’t purchased before! So, we know how to put just the right mix together to deliver the results our clients expect from us, every time. While we don’t want to give away all of our secrets, we can tell you that we definitely reap the rewards of years of industry experience. We have a combined 50+ years of media industry experience working with, and for, Canada’s top media agencies including: CORUS, CTV and Bell Media. Oh, and did we mention we have our very own award-winning, in-house creative writers who provide complimentary copy-writing tailored specifically for your brand? And just because it’s traditional media, doesn’t mean the ideas are traditional. We are obsessed with finding new, innovative ways to use tried and true media. Just wait, we have so many ideas for you!
Lastly, we have the strongest relationships in the business. These relationships are with trusted media suppliers who know us, understand our high expectations and deliver the best opportunities for our clients. We also know a lot of the local talent too; and while we’re not ones to name drop, you’d probably recognize them too. Let’s face it, it’s all about relationships. People work better with people they know and people they like, like us.
Curious to know more? Get in touch and we’ll fill you in some more.