We all use search engines to help us find answers to our questions. We find countless websites based on the search engine results of those inquiries. At the heart of all of these websites is proper search engine optimization. Every day, technology is becoming smarter, more intuitive, and more discerning – and so do search engines. When you are looking to grow your website traffic, search engine optimization (SEO) is your greatest ally. To properly understand the process, it is vital to learn the basics: why is SEO important and how does it work?
Understanding Organic Traffic
Search Engine Optimization is the process of boosting organic traffic through curated content and information. The goal of any website is to offer products or services in an enticing way, converting site visitors into clients. When most website users are looking to make a purchase or book a service, they are quick to type a question, phrase or keyword into a search engine such as Google. From here, this engine begins to scour the internet, seeking out the most relevant answers to these queries.
With millions of web pages at the ready, commonly used engines like Google will choose to display certain pages on the Search Engine Results Page (SERP) based on quality content along with other factors (image cards, site quality, backlinks, etc). There may be hundreds, if not thousands, of result pages that feature this desired content, and businesses can quickly become lost in the shuffle. SEO is a series of tweaks and additions designed to push your website to the forefront of SERPs for optimal exposure and conversion.
The Great Google
Organic traffic, on average is responsible for more than half of all site visits. It is hard to believe there was a time when Google was not the great and powerful search engine that it is now. In the past, a bit of text and tagged photos might have been enough to rank highly but that is no longer the case – not by a long shot.
The goal of Google and its search engine results pages is to answer search inquiries, not only faster but with the most relevant content possible. This means not only searching out the good but filtering out the bad. Something as simple as the right word count or stuffed keyword can be the difference between being featured on the first page and tenth page.
Seeking Out Professional SEO Services
There are plenty of online guidebooks and blogs devoted to providing SEO tips but it is up to developers and content writers to be wary. Venturing into the world of SEO with an outdated process can be detrimental to sites and ultimately businesses. Instead of fussing with subpar methods, it is always better to trust a professional for your services.
An experienced marketing agency is able to navigate the competition while avoiding those common mistakes that drop rankings. Copying content from other sources will cause Google to drop your ranking, as will keyword stuffing, spam backlinking and a slow or unintuitive site.
Having a strong SEO strategy is a worthwhile investment for your website and business. The right process will help to propel your business forward, bringing in more traffic, more customers, and ultimately, more income.